FIFA Club World Cup 2023 - Opening Ceremony

In 2023, Saudi Arabia made history by hosting the FIFA Club World Cup, with ceremonies designed to position the country as a major force in sports and entertainment. For FIFA, the goal was to deliver a ceremony that reflected the ambition of elevating the Club World Cup to the level of the world’s greatest events—on par with the Super Bowl and the Champions League final.

The event featured world-class talent, including Busta Rhymes and Swedish House Mafia, along with 10,000m² of video projection and two monumental stages integrated into the audience seating—an unprecedented setup in football events—inspired by the stadium's singular architecture and executed with high fidelity and quality. 

LEAP CREATIVE STUDIO
CREATIVE DIRECTION - SET DESIGN - CONTENT ART DIRECTION - SHOW DIRECTION